Abstract

Marketing concept, that had been important for for-profit organizations in the past, has now become an essential management tool for non-profit organizations as well. In time, university libraries which are non-profit organizations also started to make use of marketing methods and techniques. This descriptive study involves the Internet, marketing and university libraries within the same frame, and provides information about what should be done by university libraries in the process of marketing via Internet.

Keywords: Internet-marketing, Information services, University libraries

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Copyright and license

Copyright © 2002 The author(s). This is an open access article distributed under the Creative Commons Attribution License (CC BY), which permits unrestricted use, distribution, and reproduction in any medium or format, provided the original work is properly cited.

How to cite

Al, U. (2002). Marketing of Information Services at University Libraries via Internet. Information World, 3(1), 1-11. https://doi.org/10.15612/BD.2002.521