Marketing of Information Services at University Libraries via Internet

Authors

  • Umut Al Hacettepe Üniversitesi Bilgi ve Belge Yönetimi Bölümü

DOI:

https://doi.org/10.15612/BD.2002.521

Keywords:

Internet-marketing, Information services, University libraries

Abstract

Marketing concept, that had been important for for-profit organizations in the past, has now become an essential management tool for non-profit organizations as well. In time, university libraries which are non-profit organizations also started to make use of marketing methods and techniques. This descriptive study involves the Internet, marketing and university libraries within the same frame, and provides information about what should be done by university libraries in the process of marketing via Internet.

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Vol. 3 No. 1 (2002)

Published

2002-04-30

How to Cite

Al, U. (2002). Marketing of Information Services at University Libraries via Internet. Information World, 3(1), 1-11. https://doi.org/10.15612/BD.2002.521

Issue

Vol. 3 No. 1 (2002)

Section

Refereed Articles
Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.